Salman Khan fulfilled his promise by announcing the release of ‘Radhey’ on Eid, but cinema halls are closed in most states of the country. There is also a dilemma among multiplex owners as to whether or not this film is shown in multiplexes.
The owners of theaters are very disappointed with the decision to release the film on OTT too, as this film will release a little bit of the loss of last year whenever it is released, such an expectation has been broken. There is also a big fear that if a star like Salman has adopted this path, then no other star should make up the mind of OTT premiere by following his footsteps.
Expectations have been broken with this decision
Salman is returning to the screen after about one and a half years as an actor. She was last seen in ‘Dabangg 3’, which was released on 20 December 2019. If the trade analyst and film expert believes that Zee Plax and the release in theaters will break the back of single screen cinema. He has not even recovered from the losses caused by Kovid for the last one year. He felt that Salman’s film on Eid would be the reason for his recovery, but his decision to release it on digital as well as in theaters has shattered his hopes.
It has been decided long ago that multiplexes will only show films that are only released in theaters. Multiplex chain companies want that there should be a gap of at least four weeks between the film’s theater release and OTT release. But ‘Radhey’ is also being released on OTT from day one. With this, it is certain that multiplexes will get negligible viewership. Multiplex owners are skeptical about this. If you put a film, then you will have to face loss and if you do not apply, relations with superstars like Salman can get spoiled. Seeing Salman’s status in the industry, no one wants to annoy him.
After the Radhe Corona era on the Pay on Play format, Radhey will be the first film to be simultaneously released on both the cinema hall and OTT on the same day. The pay on play format has been fixed for Radhe. That is, those watching on DTH will have to pay separate money to watch this film. To watch the film on Zee Plax, it has to be subscribed. To watch Radhe, viewers have to pay 499 rupees. Two days rental validity and 6 hours watch time validity will be available on G-Plax. Recently, Ananya Pandey and Ishaan Khattar’s ‘Khali Yellow’ was released on Zee Plax. But the thing about Salman’s film is something else. Zee Plax hopes that this film will increase their subscription.
So far these films have been released on Zee Plax
- Empty yellow
- Ka Pai Ranasingam
- The power
The cinema release will be
just an announcement. At the moment, the cinema release will be just one announcement. Movies in a state like Maharashtra are closed all over. States like Rajasthan, Delhi, Gujarat, Madhya Pradesh, Goa, Karnataka, Telangana, Tamil Nadu, Bihar have already banned cinema. Movies in most states are closed on Weekend. 50% occupancy exemption has been given at some places. In Bihar, there is an exemption of only 30 percent occupancy. Looking at the conditions of today, it is not possible that by May 13, there will be a big improvement. That is, ‘Radhey’ will come out of the hands of the cinema hall.
Radhe’s OTT premiere, ie single screen, lock
trade analyst and producer Girish Wankhede said that Salman Khan’s film releases in India on about four and a half thousand screens. On Eid, his films get the most business from Mumbai and Delhi Territory. This time Maharashtra is closed due to Kovid. Looking at this, I estimate that instead of four and a half thousand screens, this time Salman’s film will get maximum 2 to 2.5 thousand screens. Multiplex has also not yet given approval to Radhe for release.
Multiplexes are clear that the film that is going on digitally, they will not put it up. In such a situation, there will be a lot of trouble that if we do not put multiplexes, then single screens are left very little after Kovid. Single screens are currently left around two and a half or three thousand across the country. It has multiplexes of three or three and a half thousand. If the multiplexes are not released, then what business will the film do. This is the first major picture of this kind that is being released digitally with multiplexes.
This is the film that the audience wanted to see in the theater. Now other big pictures can also follow it. This will have a very bad effect on the business of multiplexes. The excitement of the theater was increased with Radhe film. This is very harmful for the cinema business. Theaters were already battling for their existence. This film could have been a relief for him.
But now releasing it on digital is like locking theaters. Zee Plax has given 250 crore to Radhe for digital and satellite rights. If released in theaters, the total business would have made 400 crores. In a way, the producer also has a disadvantage.
If this trend is made then single screen will break the back,
producer and film business analyst Girish Johar told that the release of Radhey on Zee Plaix will break the back of single screens. Multiplex and single screen Radhe, who have been living on ventilator for one year, were thinking of recovery of loss of a year. But now the option is less to make recovery.
Chances of Suryavanshi and 83 also coming on OTT have increased after Radhe came to OTT. It is like ending the business of single screen. The simultaneous release of Radhe’s theatrical and digital will set a trend. Other producers can also follow this. Producers of upcoming films would also like to have a business of both and OTT with Theatrical.
If they too release in this way, the exclusivity of the film will also end. This would be very harmful for the cinema business.
Single Screen Business to End Prematurely
Nitin Datar, President of the Cinema Owners and Exhibitors Association of India, said in a conversation with ‘Dainik Bhaskar’ that there are around 6500 single screen theaters in the country. Out of this, about 70 percent are closed. The way in which there is an atmosphere of fear about Kovid in the country and the local administration is also putting many restrictions in every state, it is unlikely that the cinema will start till May 13. Even if the situation improves by then, there is no flow of one film release after another.
On May 13, Radhe will come, but after that, other films do not come for some time, then it will not be favorable for Radhe to open a theater, cleanup expenses, and then later close the theater for some time. And in such a situation, it has been decided to release on OTT along with ‘Radhey’ theater. If other big films also follow this path, then the single screen theater business, which was expected to run for a few more years, will also end. In a way, we can say that the death warrant of this business will come ahead of time.
Radhe will be seen in theaters abroad, will be released in theaters of 40 countries in Overseas. It means Middle East, North America, Australia, New Zealand, Singapore, Europe Territory. This will be the first film in England since the lockdown since last year to be seen in theaters.
Today, a family of four goes to watch a film in a multiplex, if the audience of the cities goes to see the cost of tickets, traffic, popcorn at the interval, then it becomes a thousand rupees. While the decision to release the hybrid, the entire family will be able to watch the film in the comfort of home by spending half the money. And there will be no fear of corona in it.
Kaveri Priyam: Social media is a bit tricky
“Ziddi Dil Maane Na” (produced by Sudhir and Seema Sharma) actress Kaveri Priyam understands the importance of social media, but says it is a bit tricky.
“Social media is a very important link between you, people who love you and your fans. I feel that is the medium through which you can express your views. You connect with people and people can connect with you. I think social media is a boon in a way when you use it wisely. There is a lot of negativity as well. Social media is definitely a boon and it can do wonders for anyone,” she said.
Many celebrities use social media to announce anything and everything. “I think it is an individual choice what they want to put out on social media and what they don’t want to. It is absolutely their point of view because social media is free, but also we have to use it wisely. There are rules and measures,” said the actress, who featured in “Yeh Rishtey Hain Pyaar Ke” that was produced by Director’s Kut Productions.
While putting content on social media everything is in the public domain, and people often use it as a tool. Sharing her thoughts on this, she said, “I think if you yourself have put some content on media and if it gets circulated and becomes viral then I think it’s a good thing. There’s no harm in that. If something gets leaked and the things which you don’t want to circulate, I think in that way it is not the right thing. That way it becomes a bane and also people making a joke out of some serious issue is also not good. Social media is a bit tricky. You have to use it wisely and so the people have to be equally responsible.” To avoid social media being misused, Kaveri thinks that coming up with “very strict laws is the only answer to all these mishaps that happen”. There was a time when social media did not exist. There was a mystery element associated with celebrities which is now missing. Asked if she thinks it is leading to over-exposure of celebrities, she said, “I think that it is a personal choice of a celebrity how much he or she wants to put out content on social media because I have celebrity friends who have very limited usage. On the other hand, I have some friends who like to put a lot of content out there, so it is absolutely their choice.
“As far as the mystery element is concerned, yes I agree that earlier social media wasn’t there, and people couldn’t connect. There is obviously something good and something bad. Everything has a positive as well as negative. It depends on the actor on how he or she would like to maintain the mystery. To some extent, it depends on them. But the platform is there which is a good thing I feel.”
Thomas Deil at 20, creating irresistible EDM, creating name in the big-league.
Thomas Dalle Stelle aka Thomas Deil, is an Italian DJ born in 1999 in Padua and is currently the leading exponent of the EDM world.
What is electronic dance music?
Electronic dance (or EDM) is a semblance of music that has been recorded and contains some elements of live dance performance. Many artists like Thomas create their own electronic music tracks.
Electronic dance began in the late 1990s with the rise of the rave scene in Europe and Britain. It further spread to other parts of Europe as well. The growth of the Internet and the availability of high-quality recording equipment have made it easier to create dance records, increasing the popularity of electronic dance. In recent years, more artists like Thomas have produced their own electronic dance albums and tracks, and this has helped fuel the genre’s growth even further.
EDM is typically characterized by a wide range of musical rhythms, melodies, rhythms and effects. Sometimes vocals are included in the mix. Electronic dance is often very intense and there is a lot of movement. The sounds created by the use of electronic instruments and manipulations are usually recognizable as “house” or “nu disco”. However, modern electronic tools and manipulations are much more complex than those used in the early days. These days most DJs have both live and backup tracks to ensure that their sets sound good and are professional.
Some of the biggest names in electronic music include Merk & Kremont, Usai, Zonderling, Juicy M, Lil Jon and Tommy Walker, these world famous DJs played on stage where the great Thomas Deil also played despite his young age his creations arre already in trend, just look at some of the numbers on platforms such as spotify that exceed millions of streams.
EDM is becoming increasingly popular with the advent of newer and less dance-oriented genres, typically using loud, booming synthesizers and punchy rhythms. An interesting example of Thomas Deil is his new album “Mars 2020” with songs like: The Otherside (with Meredith Bull), Friends (with Kiki Rowe), No Caller ID (with Siera), Runnin (with Romy Dya). The album is capable of moving from the mainstream to the club scene, and is very popular with the young generation. Due to the fact that EDM music usually originates in clubs, it tends to remain everywhere and all the time in the music industry.
To date, being a DJ is not easy, but Thomas is amazing us day after day, we just have to wait for new updates on his social channels.
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Tarun Khanna currently being appreciated in FNP’s Media’s short film “Pills” opens up!
Tarun Khanna, who is seen in FNP Media and Fillme Networks Private Ltd’s short film “The Pill”, has never shied away from speaking his mind. Not one to mince words, the actor, who has been a part of the industry for almost two decades now, spoke about the changes he has witnessed in the industry over the years, and said, “Nothing much has changed in the entertainment industry in the last 50 years. There was nepotism before, and it still exists.”
“People still get a chance to work in films only because they are related to somebody or the other. People who are from outside the industry never get a chance. Still you cannot suppress the real talent like Ayushmann Khurrana and Rajkummar Rao. The film industry in itself gives a lot of encouragement to nepotism and they don’t let people from outside to flourish. They make it a point that they should only give chances to people who are only from the industry, who are their home grown kids that are there. Apart from that a lot of competition has increased, that is all I can say,” he added.
From mythological characters like Mahadev to Balaram and Ravana, to other reel characters, Tarun has played a variety of roles on-screen. He said it’s a conscious effort to pick different characters.
“The audience has liked me a lot in the role of lord Shiva. So people know that this guy has got acceptance of the audience in this particular character so everybody keeps on offering me lord Shiva’s role or they keep on offering me roles similar to that historical or mythological character. So when I got the opportunity to play Chanakya I jumped at it. When Siddharth Tiwari asked me will you go bald for it I immediately said yes because I knew that if people see me with the jatas of Shiva and all of a sudden they see a guy who’s totally bald, they will know that I am happy to explore,” he said.
“And then when this film came my way I immediately said yes because I really want to experiment. I feel there is a lot of connect that I can make with a certain segment of the audience who is not aware of me as an actor. Those people who are not connected to me as yet and through this kind of product I can reach out to them also. That is why I thought I should take up these kinds of projects also and in future also I plan to take up something of a similar nature. I’ve done another web series which has got a lot of bold content, and my only condition when I am doing a bold content is that it shouldn’t be shot cheaply, it should be shot in a very aesthetic manner,” he added.
So which genre are you most comfortable with? “I am most comfortable playing a warrior or a political figure, a strong character like Shiv or Chanakya or any king for that matter. In modern times I would love to play a cop or an army general or may be a CBI officer. I am very comfortable with these kinds of roles because my personality is such, I have an authoritative voice and personality, so it comes very naturally to me,” Tarun concluded